October 25, 2004
News & Opinion: Scoble interviews Zagula
Robert Scoble interviewed John Zagula this weekend. They talk about John's new book The Marketing Playbook.
NEWS & OPINION: Learn from Nine Minds on Marketing
By 800-CEO-READ, published October 18, 2006, at 1:46 PM – Filed under: Marketing & Sales
Theres a lot going on in your world, certainly. But being knowledgeable about marketing is important to every position in the company. Heres a chance to get your hands on what nine marketing thought leaders are writing about.
NEWS & OPINION: Brand Autopsy's Worth(less) Read Four
By 800-CEO-READ, published February 3, 2005, at 2:26 PM – Filed under: Management & Workplace Culture
In what is becoming a regular feature, the coroners at Brand Autopsy have published another installment of Worthy Read Worthless Reads. Make sure to go read their thoughts on the books. Here is a list of what they reviewed and its worthiness: Branded Nation by James Twitchell - Worthless The Marketing Playbook by John Zagula and Richard Tong - It Depends The First Ninety Days by Michael Watkins - Worthy Book of Yo!
NEWS & OPINION: New Feature
By 800-CEO-READ, published November 8, 2004, at 3:29 PM – Filed under: The Company
We are adding a new blog to the 800-CEO-READ family of weblogs. We've jumped on the bandwagon and decided to start a podcast. What's a podcast?
NEWS & OPINION: Our valentine to you...
By 800-CEO-READ, published February 14, 2007, at 5:56 PM – Filed under: Management & Workplace Culture
Happy Valentine's Day! We thought about sending you a valentine or two but decided to give away our e-book, Nine Minds on Marketing [clicking this link will download the pdf]; you may recognize it from our Boss' Day sale. Compiled and written by the talented Andrea Learned; you'll discover the insights uncovered of the pickings of nine marketing minds.
JACK COVERT SELECTS: PR with bloggers
By 800-CEO-READ, published October 1, 2004, at 5:10 PM – Filed under: Marketing & Sales
I know when have a lot of authors and publishing folks who read the blog. I want to point you to a post by Peter Davidson. In Tips for Pitching Books to Bloggers, Davidson takes John Zagula to task for his pitch of The Marketing Playbook.