May 6, 2004
News & Opinion: Secret of the Atkins Diet
It has outsold just about every diet book ever published. How?
Because the good doctor made it easy to talk about. Because he made a diet that was easy to talk about. Not just easy to talk about, but easy to notice.
Think about the very first time you went to a restaurant with someone on Atkins. Of COURSE you talked about the diet. How could you avoid it?
By going to the edge, he made something remarkable (it could also kill you, but that's a different story). It's not that this is the best diet. It's just a diet that's easy to talk about.
Last time I checked, Jack wasn't selling diet books. Sorry.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.