December 15, 2004

News & Opinion: Selling to the poor

By: Dylan Schleicher @ 12:59 AM – Filed under: Management & Workplace Culture

Another book I'm plowing through at the moment is C.K. Prahalad's The Fortune at the Bottom of the Pyramid. I'd call it thoughtful and important but it's a tough slog. Four hundred dense pages.
His argument, in two sentences, is this: "The real source of market promise is not the wealthy few in the developing world, or even the emerging middle-income consumers. It is the billions of aspiring poor who are joining the market economy for the first time." Prahalad has uncovered all kinds of innovative practices at the BOP--the Mexican cement market Cemex building houses for the poor, the remarkable Aravind Eye Care system in India, Hindustan Lever's sale of soap in India which helps combat the critical health issue of diarrheal disease.
If you can't read the book, don't miss a chance to hear C.K. talk. He's a brilliant thinker and a good guy.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.