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March 21, 2006

News & Opinion: Seth's New Book

By: 800-CEO-READ @ 8:34 PM – Filed under: Marketing & Sales


Today, I got a galley of Seth Godin's new book Small is The New Big and 193 other riffs, rants, and remarkable business ideas. It is a compilation of his writings over the last decade. You might think greatest hits and to a certain extent it is, but Seth always says play to your core audience. Anyone who is a fan of Seth and his stuff will love the book. I am a daily reader of his blog and recognize some of the pieces from there. To fans it is not going to matter.

It is slated for an August 17th release. More as we get closer.