March 21, 2006

News & Opinion: Seth's New Book

By: Dylan Schleicher @ 8:34 PM – Filed under: Marketing & Sales

Today, I got a galley of Seth Godin's new book Small is The New Big and 193 other riffs, rants, and remarkable business ideas. It is a compilation of his writings over the last decade. You might think greatest hits and to a certain extent it is, but Seth always says play to your core audience. Anyone who is a fan of Seth and his stuff will love the book. I am a daily reader of his blog and recognize some of the pieces from there. To fans it is not going to matter.

It is slated for an August 17th release. More as we get closer.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.