December 2, 2009

News & Opinion: Seth Godin's Linchpin

By: Dylan Schleicher @ 8:31 PM – Filed under: Management & Workplace Culture

Seth Godin is constantly dreaming of new possibilities to disseminate ideas and do business right. In support of his latest book, he has created a truly ingenious offer, one that helps spread his ideas while supporting a noble and worthy cause. The first 3,000 people to give a donation of $30 or more to Acumen Fund will receive a copy of his upcoming book, Linchpin: Are You Indispensable?, three weeks before it's available in stores—at Mr. Godin's expense. Seth explained the offer on his blog this morning:
For a select group of motivated readers, I want to send you a copy of Linchpin (at my expense) three weeks before anyone else can buy one. My US publisher is not sending free review copies to magazines (the few that are left), newspaper editors, TV shows, any of the usual media suspects. Instead, we're allowing people like you to raise their hands and, if they like the book, asking them to tell the world about it in January.
How to choose? I can't afford to buy a book for everyone, so I needed to come up with a filter. Here it is: The first 3,000 people who make a donation to the Acumen Fund (at least $30) get one at my expense. The money you pay goes directly to Acumen, you get the fun of making a donation and get a tax deduction before the end of the year, and I figure out which of my readers most want a copy of my book.
If you're excited about getting a first look, I hope you'll check out this page for all the details. And thanks for your support, every day. It means a lot to me.
Please hurry, since once they're gone, I probably won't be able to offer any more.
Readers outside of North America should click here please.

Head on over to Seth's Blog for more on this unique offer.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.