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March 28, 2007

News & Opinion: Shout out from Seth

By: Dylan Schleicher @ 8:21 PM – Filed under: Innovation & Creativity, The Company

ChangeThis got a nice mention on Seth Godin's blog today. He has a really great entry up about how you can benefit from publishing an e-book. Here's a direct link to the post:
http://sethgodin.typepad.com/seths_blog/2007/03/you_should_writ.html
I feel compelled to boast a little bit about ChangeThis (since I've only been here for a few months and it still fascinates me). Seth Godin conceived of the project in 2003. In the summer of 2005, 800-CEO-READ took over managing the site. We have a great editor, and we're seeing record downloads. It seems like the ChangeThis reader community is growing each month. If you've never been over to the site and are wondering what it is, here's a blurb from the FAQs:
ChangeThis is a new kind of media. It's calm and thoughtful and direct and transparent. And unlike almost every other form of media, it reaches people through community. If an idea is a good one, it'll spread, because people like you will send it to their friends. Unlike a broadcaster, we're not using FCC frequencies to send our ideas to people who don't want to hear them.
Unlike a book or a newspaper, it's free. And there are no ads.

I really like this explanation of why we're doing this:
Because we're tired of the yelling, tired of the irrational posturing, and tired of the lies. We decided to do something about all three. Our bet is that smart people will embrace being talked to with respect and will spread the word.
We have no secret plan. No ulterior motive. We wanted to see if it would work. The fact that you're reading this sort of implies it did, at least a little.

Check it out. And thanks, Seth, for the shout out.

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.