April 27, 2004

News & Opinion: Signed business books

By: Jack @ 5:10 PM – Filed under: Publishing Industry

Lawrence Block has been writing books forever. He has won everything a mystery writer can win. Edgar's et.all. His Matt Scudder books are some of the best noir books written since Chandler and Hammett. He has written a fun piece about book touring I want to share.
How does this relate to business books? I don't know. I just like to read Lawrence Block...Also I don't think an autographed business book really has any value in the market place.
That made me remember the last "business book" event I was involved in. The retail chain I am connected with had Jack Welch for a signing at one of their stores for the really not very good Jack book and they had 700 people attend. That was the good news, the bad news was that GE Medical Systems is located 20 miles away and I would have expected more people. Still 700 people stood in line for quite awhile to chat with Jack. I must admit, Jack Welch was a real trooper to have his picture taken with anyone with a camera and was incredibly personably with everybody. I think he was the last business superstar to tour.