August 17, 2006

News & Opinion: Small Is The New Book

By: Dylan Schleicher @ 4:25 PM – Filed under: Marketing & Sales, The Company

Seth Godin's Small Is The Next Big is being released today. Seth was nice enough to mention us as a source on his blog this morning.

If you don't know the story, this book is a compilation of seven years worth of Seth's writing. You'll find blog posts and Fast Company columns organized in alphabetically order. Under F you will find Fluffernutter:
I was dishing out some Marshmallow Fluff yesterday (this is a great product) and I saw the recipe for a Fluffernutter on the back. What did that invention net them? It's almost as good as putting baking soda in your fridge. Suddenly, there's a reason for every household with kids to have Fluff in stock, all the time. The Fluffernutter turns it from a desert topping into a daily staple.

Do you think you could invent a new use for your product?

We have a ChangeThis manifesto called Polkas, Pyrotechnics and Point D's with some other pieces and parts from the book.

If you are interested, you can get a good price on one book and a great price on 10 or more books.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.