August 17, 2006

News & Opinion: Small Is The New Book

By: 800-CEO-READ @ 4:25 PM – Filed under: Marketing & Sales, The Company

Seth Godin's Small Is The Next Big is being released today. Seth was nice enough to mention us as a source on his blog this morning.

If you don't know the story, this book is a compilation of seven years worth of Seth's writing. You'll find blog posts and Fast Company columns organized in alphabetically order. Under F you will find Fluffernutter:
I was dishing out some Marshmallow Fluff yesterday (this is a great product) and I saw the recipe for a Fluffernutter on the back. What did that invention net them? It's almost as good as putting baking soda in your fridge. Suddenly, there's a reason for every household with kids to have Fluff in stock, all the time. The Fluffernutter turns it from a desert topping into a daily staple.

Do you think you could invent a new use for your product?

We have a ChangeThis manifesto called Polkas, Pyrotechnics and Point D's with some other pieces and parts from the book.

If you are interested, you can get a good price on one book and a great price on 10 or more books.