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October 24, 2006

News & Opinion: Some Citizen Marketing on Citizen Marketers

By: Dylan Schleicher @ 4:27 PM – Filed under: Management & Workplace Culture

In the fall of 2003, I responded to a request put out by Ben McConnell and Jackie Huba. They were looking for a couple of interns to help with their expanding practice. At this point, Mr. Covert and I were "dating" and I still had some time to pursue other adventures. I submitted my "resume" and they selected me to hangout with them. We worked on ideas for a book for about four months.

So now that my disclosure is out there, let me say that I LOVE Ben and Jackie's new book Citizen Marketers: When People Are The Medium. I think it does a great job of explaining this phenomenon we are seeing with regular, everyday people becoming more involved in the world again. Ben and Jackie believe individuals are showing their passions (or hatred) like never before. These are people who are can either love or hate a company and they want the whole wide world to know. The book is chocked full of great stories about people marketing for Starbucks, Netflix, and McDonalds.

The book has a December release, but we have a box full of galleys. If you want one, send me an email (todd [at] 800ceoread [dot] com) with the subject line "Citizen Marketers". Include in the email your street address (must be street address because these will be shipping via UPS).

In exchange for receiving the book, you will need to read it and tell me what you think. It will involve a 5 question survey and you writing a 100 word review. Cool?

Let the emails begin...


About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.