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November 13, 2008

News & Opinion: Speaking of Tribes...

By: Dylan Schleicher @ 9:57 PM – Filed under: Management & Workplace Culture

Speaking of Tribes...Joshua-Michele over at O'Reilly Radar posted an interview with Francois Gossieaux of Beeline Labs on how businesses are creating tribes.
Fran├žois posited that most successful communities focus on being involved in people's social framework rather than their market framework. Social framework being similar to helping your neighbor move a couch. You help because it feels good to help, not to be repaid. Versus a market framework being this-for-that setup.
Check out the video and takeaways.
Also related: Crowdsourcing with Jeff Howe.

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.