November 13, 2008

News & Opinion: Speaking of Tribes...

By: 800-CEO-READ @ 9:57 PM – Filed under: Management & Workplace Culture

Speaking of Tribes...Joshua-Michele over at O'Reilly Radar posted an interview with Francois Gossieaux of Beeline Labs on how businesses are creating tribes.
Fran├žois posited that most successful communities focus on being involved in people's social framework rather than their market framework. Social framework being similar to helping your neighbor move a couch. You help because it feels good to help, not to be repaid. Versus a market framework being this-for-that setup.
Check out the video and takeaways.
Also related: Crowdsourcing with Jeff Howe.