July 21, 2004
News & Opinion: Spread the Wealth
Since Microsoft made their little announcement yesterday and lots of people are going to have some extra money in their pockets, we thought we'd give you a couple of ideas on how to spend it. Of course, our ideas are going to be books and we thought we would highlight some about the company giving out this mother lode of cash:
- There is a new title from Portfolio called Microsoft Rebooted: How Bill Gates and Steve Ballmer Reinvented Their Company. It is written by Robert Slater (Jack Welch and the GE Way, The Wal-Mart Decade) and will be shipping August 5th.
- They say it is all about people. Here is the book to tell you how Microsoft selects theirs - How Would You Move Mount Fuji?: Microsoft's Cult of the Puzzle--How the World's Smartest Companies Select the Most Creative Thinkers by William Poundstone. I have heard good things about the book. Jeremy at Ensight wrote a few entries about it (here and here).
- There are many books written about the founders. Paul Allen has The Accidental Zillionaire. There's Bad Boy Ballmer about Steve Ballmer. And of course, Mr. Gates himself has authored two books - The Road Ahead (out of print) and Business @ the Speed of Thought. We found all of these titles to be average.
- Microsoft even wrote a book about itself. The book was called Inside Out and it was published in conjunction with the company's 25th anniversary (it is out of print).
- The rest are just a list of titles we ran across as we were researching
- Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People by Michael Cusumano (Free Press, 1998)
- Hard Drive: Bill Gates and the Making of the Microsoft Empire by James Wallace (Harpercollins, 1993)
- The 12 Simple Secrets of Microsoft Management: How to Think and Act Like a Microsoft Manager and Take Your Company to the Top by David Thielen (Mc-Graw Hill, 2000) - out of print
- Selling Microsoft: Sales Secrets from Inside the World's Most Successful Company by Doug Dayton (Adams Media, 1997)
- Microsoft in the Mirror: Nineteen Insiders Reflect on the Experience by Karin Carter (Midpoint Trade, 2003)
- World War 3.0 : Microsoft and Its Enemies by Ken Auletta (Random House, 2001) - out of print
- The Microsoft Way: The Real Story of How the Company Outsmarts Its Competition by Randall E. Stross (Perseus, 1997)