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May 23, 2006

News & Opinion: Starbooks?

By: 800-CEO-READ @ 2:54 PM – Filed under: Management & Workplace Culture

What do Ray Charles, Akeelah and the Bee, espresso machines, and tall, no-whip skinny mocha lattes all have in common?
Just this: Starbucks.
"Call it the Starbuckization of society," says George Ritzer, sociology professor at the University of Maryland. "Starbucks has created the image that they're cutting edge."
The company with a stop on every street corner has a desire to mold American pop culture. Their next expansion will be into books; they're just trying to find one that fits.
It'll be interesting to see what type of books they decide to publish. The Akeelah and the Bee version of a book? Or something else?