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May 23, 2006

News & Opinion: Starbooks?

By: Dylan Schleicher @ 2:54 PM – Filed under: Management & Workplace Culture

What do Ray Charles, Akeelah and the Bee, espresso machines, and tall, no-whip skinny mocha lattes all have in common?
Just this: Starbucks.
"Call it the Starbuckization of society," says George Ritzer, sociology professor at the University of Maryland. "Starbucks has created the image that they're cutting edge."
The company with a stop on every street corner has a desire to mold American pop culture. Their next expansion will be into books; they're just trying to find one that fits.
It'll be interesting to see what type of books they decide to publish. The Akeelah and the Bee version of a book? Or something else?

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.