November 18, 2004

News & Opinion: Starbucks Environmental or Self-Serving?

By: 800-CEO-READ @ 9:17 PM – Filed under: Marketing & Sales

Yesterdays NY Times reported: Hoping to win over customers who care about the environment, Starbucks, the Seattle coffee company, plans to announce today that it will start stocking its stores with cups made with 10 percent recycled material. Is this creating from the bottom up? Is Starbucks genuinely concerned about the environment? Is McDonalds because it uses recycled material in its napkins, tray liners and meal boxes? Or is this just good company PR?