November 18, 2004

News & Opinion: Starbucks Environmental or Self-Serving?

By: Dylan Schleicher @ 9:17 PM – Filed under: Marketing & Sales

Yesterdays NY Times reported: Hoping to win over customers who care about the environment, Starbucks, the Seattle coffee company, plans to announce today that it will start stocking its stores with cups made with 10 percent recycled material. Is this creating from the bottom up? Is Starbucks genuinely concerned about the environment? Is McDonalds because it uses recycled material in its napkins, tray liners and meal boxes? Or is this just good company PR?

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.