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April 30, 2007

News & Opinion: Start with Stories

By: Dylan Schleicher @ 3:11 PM – Filed under: Management & Workplace Culture

One of the sources for our de.icio.us links is the New York Times Book Review. They have a convenient email that arrives weekly with the titles they are highlighting. NYTBR doesn't really cover business, but there will be a book from time to time.

This week what caught my attention was the advertisement from Levenger. I am a bit of a sucker for cool notebooks and the ad featured their Circa line. Clicking through, I arrived on their landing page and found Ten Faces of Innovation prominently featured with the copy, "Write a book the IDEO way, using Levenger Circa notebooks." (the notebooks are leaping into my shopping cart at this point).

The most interesting part for our readers here is Tom's story of how he writes books. He uses a method taught him from another Tom--Tom Peters:

Several years ago, my friend Tom Peters taught me how to write a book. He said, “Forget what you learned in school

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.