November 23, 2008
News & Opinion: Strategic Alliances Interview Steve Steinhilber
In this interview, I talked with Steve Steinhilber, author of Strategic Alliances: Three Ways to Make Them Work.
Steve heads up strategic alliances for Cisco and he has all sorts of interesting things to say about them. Consider that Cisco generates $5 billion through alliances and $10 billion for their partners. The results alone say a lot about Cisco's success and what can be done when the right conditions exists for partnerships.
P.S. This is another great example of the Memo to The CEO Series that Harvard Business Publishing has bee putting out. Here are the first four titles they put out under this umbrella.