August 29, 2007

News & Opinion: Super Crunchers Interview with Ian Ayres

By: Dylan Schleicher @ 5:03 PM – Filed under: Management & Workplace Culture

In this podcast, I talk with Ian Ayres, author of Super Crunchers: How Thinking by Numbers Is the New Way to Be Smart.
The book is a great survey of how analytical tools are allowing us to reach a whole new set of understandings about how the world works. Netflix uses regression to figure out what movie you may like, as eHarmony does the same for mates. Randomization allows JoAnn Fabrics to figure out if the picture of a sewing machine or a starburst with 20% will work better at getting customer to buy. Governments, medicine and filmmakers are all making use of Super Crunching.
Ian and I talk about tools, the wisdom of crowds, when super crunching doesn't work, and how he used all of this to improve his book.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.