August 5, 2008

News & Opinion: Sway Interview with Ori and Rom Brafman

By: 800-CEO-READ @ 7:48 PM – Filed under: Management & Workplace Culture

This week, Ori and Rom Brafman joined us to talk about their book Sway: The Irresistible Pull of Irrational Behavior.
The two are brothers; Ori adds the business perspective and Rom, the psychologist perspective. Together they sought to answer the question, why do rational people act irrationally? In the interview we talked about irrationality as a whole, how to recognize it in our own behaviors and various real-life examples of its manifestation.
And, last but not least, what the guys are currently reading. Enjoy!