August 5, 2008

News & Opinion: Sway Interview with Ori and Rom Brafman

By: Dylan Schleicher @ 7:48 PM – Filed under: Management & Workplace Culture

This week, Ori and Rom Brafman joined us to talk about their book Sway: The Irresistible Pull of Irrational Behavior.
The two are brothers; Ori adds the business perspective and Rom, the psychologist perspective. Together they sought to answer the question, why do rational people act irrationally? In the interview we talked about irrationality as a whole, how to recognize it in our own behaviors and various real-life examples of its manifestation.
And, last but not least, what the guys are currently reading. Enjoy!

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.