October 4, 2006

News & Opinion: Tailgating, Sacks, and Salary Caps/Mark Yost Interview

By: 800-CEO-READ @ 4:34 PM – Filed under: Management & Workplace Culture

I love the NFL. I have followed the Green Bay Packers since I was a kid. I play fantasy football. I just love the game. So, I couldn't pass this book by when it came across my desk - Tailgating, Sacks, and Salary Caps: How The NFL Became The Most Successful Sports League In History.

Journalist Mark Yost has written a great book on the business of the NFL. He makes sense of the salary cap. He describes how football is the perfect match for television. He talks about how revenue sharing has been the key to the league's success. He also talks about how merchandise went from an over-distributed sideline to a $3.5 billion business.

If you are a fan of football or a fan of business, this one is worth a listen.

mp3, 45:16, 31.09 MB