September 27, 2008

News & Opinion: Taking the Show on The Road

By: Dylan Schleicher @ 8:28 PM – Filed under: Publishing Industry

800-CEO-READ is celebrating its 25th year this year and we have sold business books in almost every conceivable manner during that time. So, we thought it was time to share some of what we know with others.

Jack and I spoke on Thursday in St. Paul, Minnesota to the Midwest Booksellers Association and next week we are in Detroit giving a similar talk to the Great Lakes Independent Booksellers Association. The final trip for the fall is in a few weeks when we fly out to LA and talk to the Southern California Independent Booksellers Association.

The topic is how bookstores can sell more business books. This publishing sub-category has a number of unique aspects when compared to other parts of book publishing. We want to point those out clearly and give booksellers some ideas on how to make that uniqueness work for them.

If you are going to be at any of these upcoming events, we hope you'll come sit in on our session. If you can't see us live, we have an article on tap for next week, based on the speech we are giving, that we will post here.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.