My sincere thanks to Todd and Jack at 800-CEO-Read for having me to host the blog today! Since writing Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business
, I have been touched and amazed by the outpouring of support from the business and marketing communities about the book. My goal was simple in writing Beyond the Brand. I wanted to help companies get in touch with THEIR customers. In my work as CEO and founder of Radar Communications
, I have realized too often that companies sit in their ivory towers and dictate their brand and product message from the top down. They too often miss the boat in delivering what their customers really want and need. Radar helps companies communicate with the key voices in the marketplace and therefore truly innovate. Beyond the Brand communicates how you can do that too. Id love to hear any and all feedback about the ideas in the book and issues it raises for your companies and clients. Thanks!
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.