December 17, 2012
News & Opinion: The 800-CEO-READ Business Book Awards, Entrepreneurship & Small Business
Of all the categories in the 800-CEO-READ Business Book Awards, the books in Entrepreneurship & Small Business usually contain the most immediately actionable ideas and instruction. This year is no exception. Chris Guillebeau's The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future, released by Crown Business, is a perfect primer for those looking to break out and build a business of their own—right. now.
“If you have a group of interested people but nothing to sell,
you don’t have a business. If you have something to sell but no one willing to buy it, you don’t have a business. In both cases,
without a clear and easy way for customers to pay for what
you offer, you don’t have a business. Put the three together, and congratulations—you’re an entrepreneur.”
The $100 Startup, page 18
The $100 Startup does offer cases in which people have made quite a bit of money, but the goal of the book is always to teach readers how to be self-supporting. This is the everyman’s guide to entrepreneurship.
To see more, check out our Entrepreneurship & Small Business shortlist.