If you're reading this, you probably have a strong commitment to, and defined goals in, your business life. But, if you can't generate commitment in others you'll likely fall short. And that's why John Jantsch'S The Commitment Engine: Making Work Worth It, published by Portfolio, earned the top spot in the Leadership category this year.
“The chaos we think we feel is actually a laughing, singing, dancing, and remarkable order of its own. If we can only find
a way to embrace this, the businesses we build would be the kind that feed the heart and soul of everyone who comes into
contact with them. This is real-life strategy, this is joyful culture,
this is a committed customer, and this is the essence
of a business that’s truly alive.”
The Commitment Engine, page x