If you have a book in the same category as Dan Pink, it's going to be hard to beat him. And, although this year's Marketing & Sales category was extremely competitive, nobody did. Pink's To Sell is Human: The Surprising Truth about Moving Others from Riverhead Books takes the prize.
“Some of you, no doubt, are selling in the literal sense—convincing existing customers and fresh prospects to buy casualty insurance or consulting services or homemade pies at the farmers’ market. But all of you are likely spending more time than you realize selling in a broader sense—pitching
colleagues, persuading funders, cajoling kids. Like it or not,
we’re all in sales now.”
To Sell Is Human, page 2
To see the runners-up, check out our Marketing & Sales shortlist.