
If you have a book in the same category as Dan Pink, it's going to be hard to beat him. And, although this year's
Marketing & Sales category was extremely competitive, nobody did. Pink's
To Sell is Human: The Surprising Truth about Moving Others from Riverhead Books takes the prize.
“Some of you, no doubt, are selling in the literal sense—convincing existing customers and fresh prospects to buy casualty insurance or consulting services or homemade pies at the farmers’ market. But all of you are likely spending more time than you realize selling in a broader sense—pitching
colleagues, persuading funders, cajoling kids. Like it or not,
we’re all in sales now.”
To Sell Is Human, page 2
With the emergence of sites such as Amazon, YELP, Expedia, and Groupon, people think that we no longer need to sell or be sold to—that these electronic resources can help us find everything that we are looking for on our own. In To Sell is Human, Dan Pink not only demonstrates just how wrong this view is, but shows us that there is a new approach to moving people that involves three very human qualities and three surprising skills. Pink’s in-depth study offers a fresh, perceptive, and—most importantly—practical look at the art and science of selling, and his insightful observations on sales will transform how you think about what you do at work, at school, and at home.
To see the runners-up, check out our Marketing & Sales shortlist.
Related Articles
NEWS & OPINION: 2012 800-CEO-READ Business Book Awards Shortlist: Marketing/Sales
By 800-CEO-READ, published
December 12, 2012,
at
5:13 PM
– Filed under:
Management & Workplace Culture
Over the course of this week, we will be posting the shortlist selections for our 8 business book categories: General Business, Leadership, Management, Innovation/Creativity, Small Business/Entrepreneurship, Marketing/Sales, Personal Development, Finance. Then on Monday, December 17th, we'll announce the category winners, and, on Wednesday, December 19th, we'll celebrate the overall winner of the 2012 800-CEO-READ Business Book Awards! Stay tuned.
NEWS & OPINION: The Business Book Awards Translator Lab
By 800-CEO-READ, published
January 23, 2013,
at
6:43 PM
– Filed under:
Management & Workplace Culture
When I got in my car, the temperature gauge on the dashboard read negative four degrees. It was sunny out, but it was the kind of sunlight that seems reluctant—like a lone light in a walk-in freezer—struggling through the cold air to get to you.
So when I backed out of the driveway yesterday morning, I thought to myself, "there is no way we get a good crowd this morning, on the coldest day of winter.
NEWS & OPINION: The Elite Eight: Our Picks for the Top Business Books of 2012
By Sally Haldorson, published
December 18, 2012,
at
6:40 PM
– Filed under:
Big Ideas & New Perspectives,
Current Events & Public Affairs,
Innovation & Creativity,
Leadership & Strategy,
Management & Workplace Culture,
Marketing & Sales,
Narrative & Biography,
Personal Development & Human Behavior
In anticipation of announcing the winner of the 2012 800-CEO-READ Business Book of the Year tomorrow, here's a recap of the category winners. Click on the links below to read more about these top books of 2012.
Which book is *your* pick for the top book of the year?
JACK COVERT SELECTS: Jack Covert Selects - To Sell is Human
By 800-CEO-READ, published
December 14, 2012,
at
5:53 PM
– Filed under:
Management & Workplace Culture
To Sell is Human: The Surprising Truth about Moving Others by Daniel H. Pink, Riverhead Books, 272 pages, $26. 95, Hardcover, December 2012, ISBN 9781594487156
Dan Pink dedicates his new book, To Sell is Human, to booksellers.