December 17, 2012
News & Opinion: The 800-CEO-READ Business Book Awards, Marketing & Sales
If you have a book in the same category as Dan Pink, it's going to be hard to beat him. And, although this year's Marketing & Sales category was extremely competitive, nobody did. Pink's To Sell is Human: The Surprising Truth about Moving Others from Riverhead Books takes the prize.
“Some of you, no doubt, are selling in the literal sense—convincing existing customers and fresh prospects to buy casualty insurance or consulting services or homemade pies at the farmers’ market. But all of you are likely spending more time than you realize selling in a broader sense—pitching
colleagues, persuading funders, cajoling kids. Like it or not,
we’re all in sales now.”
To Sell Is Human, page 2
To see the runners-up, check out our Marketing & Sales shortlist.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.