April 13, 2005
News & Opinion: The Art of Demotivation
You might be familiar with Despair Inc. They have take a different angle on the popular line of Successories. My personal favorite is "Consulting: If you are not part of the solution, there is good money to be made in prolonging the problem."
They have a new book out called The Art of Demotivation. Here is the summary:
At no time in history have there been more motivational resources available to the modern manager. And yet, in spite of the dazzling array of solutions sold, employee morale has reached critical lows- with the majority of workers actually reporting hate their jobs. How did this happen? And more importantly, what can executives do about the crisis of employee discontent?
In this incisive new work, former professor and current executive Kersten offers a devastating critique of the motivation industry and its complicity in the crisis. But more importantly, he offers to managers and executives everywhere a shockingly radical solution to the problem of employee motivation - one tested and perfected within the confines of Despair, Inc. itself.
The marketing and packaging of the book are brilliant. There are three editions available. The first is the Manager edition that comes with a secondry dust jacket "render[ing] the book virtually invisible to your employees, who have no interest in such subjects." The Executive edition comes with a leather cover, is printed on premium paper and has a lock and key. The Chairman edition is over the top--the book comes in a custom Daniel Marshall book coffer/cigar humador.
[via del.icio.us businessbooks tag]