March 7, 2005
News & Opinion: The Art of Selling
I have a hard time reading books about selling. I am not sure what it is. I think I find some of the tactics that gurus suggest heavy handed. I know that all sales books are not like this, but the general approach makes it hard to open the covers.
I know there are many of you out there who make a living selling. We don't want to ignore you as we highlight and recommend books. Here is what I have seen lately cross my desk in the genre of selling:
- How To Get Your Competition Fired (without Saying Anything Bad about Them) by Randy Schwartz (Wiley, Feb. 2005)
- The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life by Matt Oechsli (Wiley, Dec. 2004)
- Powerful Prosposals: How To Give Your Business The Winning Edge by David Pugh and Terry Bacon (Amacom, Nov. 2004)
- Let Them Eat Cake : Marketing Luxury to the Masses - As well as the Classes by Pamela Danzinger (Dearborn Trade, Jan. 2005)
- Instant Persuasion: How to Change Your Words to Change Your Life by Laurie Puhn (Tarcher Penguin, Jan. 2005)
Do you have any suggestions?