March 7, 2005
News & Opinion: The Art of Selling
I have a hard time reading books about selling. I am not sure what it is. I think I find some of the tactics that gurus suggest heavy handed. I know that all sales books are not like this, but the general approach makes it hard to open the covers.
I know there are many of you out there who make a living selling. We don't want to ignore you as we highlight and recommend books. Here is what I have seen lately cross my desk in the genre of selling:
- How To Get Your Competition Fired (without Saying Anything Bad about Them) by Randy Schwartz (Wiley, Feb. 2005)
- The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life by Matt Oechsli (Wiley, Dec. 2004)
- Powerful Prosposals: How To Give Your Business The Winning Edge by David Pugh and Terry Bacon (Amacom, Nov. 2004)
- Let Them Eat Cake : Marketing Luxury to the Masses - As well as the Classes by Pamela Danzinger (Dearborn Trade, Jan. 2005)
- Instant Persuasion: How to Change Your Words to Change Your Life by Laurie Puhn (Tarcher Penguin, Jan. 2005)
Do you have any suggestions?
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.