June 23, 2005
News & Opinion: The Best Management Book You Have Never Read
The front cover of the new Business 2.0 is plastered with the headline "The CEO's Secret Handbook". It seems that Raytheon CEO Bill Swanson has been distributing a spiral-bound book with the wisdom he has gained as a CEO. Jack Welch and Warren Buffet both love it. The title this little tome is Swanson's Unwritten Rules of Management.
The bulk of the article are the best nuggets from the unpublished handbook. There is also a critique by guru Jim Collins.
I wonder how many publishers are calling Swanson to get the thing published.
Check it out on newstands now.