May 6, 2004
News & Opinion: The Cereal Box
Because that's the free prize (the free prize inside the box is in fact not really the free prize I had in mind. I only put it there because my publisher thought some people would be annoyed if there wasn't really a free prize inside a book called Free Prize Inside...)
You put the box on your desk. People ask about it. Conversation occurs. That's the goal.
The good news is that Jack has plenty of cereal boxes. Once they're gone, though, that's it.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.