May 6, 2004

News & Opinion: The Cereal Box

By: 800-CEO-READ @ 12:02 PM – Filed under: Management & Workplace Culture

The book comes in a cereal box. Why?
Because that's the free prize (the free prize inside the box is in fact not really the free prize I had in mind. I only put it there because my publisher thought some people would be annoyed if there wasn't really a free prize inside a book called Free Prize Inside...)
You put the box on your desk. People ask about it. Conversation occurs. That's the goal.
The good news is that Jack has plenty of cereal boxes. Once they're gone, though, that's it.