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February 15, 2006

News & Opinion: The Dynamics of Presenting

By: Dylan Schleicher @ 6:40 PM – Filed under: Management & Workplace Culture

We've all seen the great presenters -- the charismatics, the entertainers, and the storytellers. They have a way of connecting to the audience by using appropriate examples, constantly gathering clues from the audience's response and concluding at the perfect time.
The March edition of Entrepreneur magazine (not yet available online but should be soon here) featured a "Tip Sheet". The tips came from Marjorie Brody, author of Speaking Is an Audience-Centered Sport .
Here are her tips:
  1. Know your audience.

  2. Make it interactive

  3. Tell stories, and use metaphors, analogies and quotes

  4. Make it relevant

  5. Be dynamic

  6. IF you use powerpoint, go easy on the slides

  7. Wear appropriate clothing

  8. Manage stage fright through repetition

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.