November 8, 2011
News & Opinion: The End of Business As Usual
But not just because of the marketing opportunities. While Solis' book definitely makes a case for the possibilities within hyper-connections, what's more interesting, as this chapter title and the overall book describe, is the intensely changing landscape of business that we're in, and as these changes continue to occur so rapidly, business, historically, hasn't prepared itself to change as quickly as technology and it's users are driving it to.
This video by Solis elaborates:
For some, this era will truly be the end of business. But for others, it's a time of great opportunity.
The book states:
In just a few short years, we witnessed how people-powered Wikipedia displaced industry giant Britannica as the world's encyclopedia. The so-called wisdom of the crowds is now forming a power of the crowds, creating a new form of group buying to unlock amazing deals online and in the real world. Groupon, LivingSocial, Facebook Deals, and the countless others that are emerging empower groups of people to buy and save together, and in turn, share these opportunities with those to whom they're connected online and offline.
Data heavy, case study heavy, and research driven, The End of Business as Usual is a book we should have read a couple years ago. But, it's better late than never.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.