October 22, 2004
News & Opinion: The Expert's Guide
When I was going through the Crown catalog, there was a book that caught my attention and thought would be worth checking into. It is called The Expert's Guide to 100 Things Everyone Should Know How to Do. The book was put together by Samantha Ettus. There are a number of things I found interesting about the book. First, all of the essays are written by the experts themselves and their personalities shows through. Donald Trump's thoughts on negotiation is 22 lines long. Stephen Covey writes a great summary of philosophy of time management. In the work section, you will also find Larry King on listening, Howard Stephen Berg on speed reading, and Tory Johnson on how to handle a job interview. The second thing I like about the book is the 100 things are timeless. The book tells you the right way to tie a tie and how to hold a baby. It describes how to make a martini and what to look for when buying a diamond. You won't find a section on checking your email The last thing I like is the design of the book. It is beautiful. The Clarkson Potter imprint is well known for that. If you are starting to think about gifts, you may want to consider this one for those on your holiday list. P.S. If you want to find out a little more about Samantha, I noticed she is one of the main sources for the cold-calling article in Inc. magazine this month.