April 4, 2005
News & Opinion: The John Deere Way
As I said earlier today, spring has sprung. You start to think more about all those outside sorts of things. For us folks in the country, you start to see tractors in the fields plowing and mowers in yards cutting grass.
I think it is appropriate that a book about John Deere is coming out at the same time. The John Deere Way by David Magee shares with readers the company's secrets that have allowed it to endure for 150 years.
Here is a blurb:
The John Deere Way shares the management principles and values that have made John Deere one of the most respected and successful brands in America, including the ten core secrets every business leader should take to heart:
- I will not put my name on a product that does not have in it the best that is in me.
- If we don't improve our products, others will make them in our place.
- Always maintain integrity.
- Concentrate on areas where you have a clear competitive advantage.
- It is more important in business to listen than to lead.
- It is more valuable to link than to leverage.
- It is better to be lean than laden.
- In a rigorously competitive market, virtue is necessary for sustained value creation.
- It is important to build a business as great as your products.
We have put together a promotion to go along with the book. For a limited time, when you order a copy of The John Deere Way, you get a FREE John Deere hat (like the one pictured below).
So, buy a book at 20% off, get a hat, and learn how the company from Moline, Illinois has become one of the world’s most trusted and respected companies.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.