October 6, 2006
News & Opinion: The Long Tail Small Giant Huge Box Wal-Mart Effect Shakes The World
As Jack pointed out in a Publishers Weekly column, business books are increasingly aiming higher, with the best efforts redefining the big picture in which we work by telling smart stories informed with great reporting and animated by great writing. This group of titles certainly bears out his claim.
In his excellent essay describing the best candidates for the contest this year FT financial editor Andrew Hill writes that there were far fewer how-to manuals, which, though sometimes best-sellers of the genre, are mostly too ephemeral to make it to the shortlist, and more books aiming to become a durable addition to the library of great business works. By the way, Hill did a thoughtful Q&A with us last year in which he expressed a hope that this contest would motivate business authors to raise their game. I think his dream has been realized.
Here are few conclusions that Ive drawn from reading four of the five books. (Please forgive me, James Kynge, author of China Shakes the World, Ill do a separate post on your book when I can do it justice.) One note: each of the books shines on its own. For more on the individual books, as well as excerpts from each, go to the FT site on the contest. The more I reflect on the range of these titles, the more that their collective power shines through. As noted, the books ultimately form a larger argument about the nature of big change over time that takes into account all of their findings.
Take the issue of scale: is big good?
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About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.