April 23, 2008
News & Opinion: The Lorax
Dr. Seuss' Lorax's Plea: Stop Cutting Trees! By Daniel Horgan, Special for USA TODAY
As the world's rain forests disappear, one of Dr. Seuss' most powerful and controversial characters has been summoned back into action to issue a post-millennium warning. The Lorax, the story of a furry-cheeked little creature who fights to save the environment from the greedy Once-ler, has been a perennial favorite of kids and parents since it was published in 1971. Now, Dr. Seuss Enterprises is teaming with Conservation International and Random House to use The Lorax to help save the forests. The book is being reprinted with a special environmental message that describes "The Lorax Project," which is being launched today in honor of Earth Day. Ten percent to 15% of profits from the book and from Earth-friendly consumer products featuring the Lorax's image will be used to stop deforestation in Madagascar, Brazil and China. Read the rest HERE!
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About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.