August 26, 2005

News & Opinion: The new place to sell business books - QVC

By: Dylan Schleicher @ 12:58 PM – Filed under: Marketing & Sales, Publishing Industry

In the last 24 hours, I have ran across two references of QVC selling business books.

Business 2.0 has a five page article on the shopping channel and they list a series of high-profile events. These range from Shania Twain selling her greatest hits CD to Dan Marino bringing in NFL Memorabilia. On September 28, 2004, Donald Trump stopped by the studio and sold 62,000 copies of Think Like A Billionaire in about an hour. Not bad.

The New York Times also has a piece today, where they profile Jeanne Bice. Bice is a well-known fixture on QVC with her Quacker Factory clothing ("when one spies another wearing one of Ms. Bice's distinctive designs, they quack at each other"). She sold $50 million dollars worth of merchanise last year. Her new book is called Pull Yourself Up By Your Bra Straps and was written to "to thank her fans". In three sessions totaling less than 30 minutes, she sold 34,534 copies. Again, not bad.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.