November 22, 2005
News & Opinion: The State of Business Books
In the last week, there have been two great pieces written on the state of business books.
The first comes from Simon London at the Financial Times. His article runs under the title Who moved my business book?. London asks throughout the article "What is a great business book?" and "How come I get so many bad ones?". He laments about all of "The 71 Ways To Faster Growth" and "The 23 Basic Laws of Leadership" type books. He says there is only one or two books a decade that have any lasting impact (we would agree).
The second was written by our own Jack Covert. The piece is titled No More Business As Usual ran in Publishers Weekly. Though it came out before London's piece, it is a bit of an answer to it. In the essay, Jack makes the case that the business book category is not as bad off as everyone makes it out to be. He says the business book is changing:
- The World Is Flat and Freakonomics are business books.
- These books are written well
- New mediums are being used to sell books; launch the idea and then sell the book
- And design is starting to matter more.