September 15, 2004
News & Opinion: The Style of Writing
While writing The Medici Effect I got the opportunity to think carefully about just what makes a good business book good. Now, clearly the ideas in the book have to be good otherwise it will not go anywhere. OK but beyond that what are some of the stylistic and structural issues that writers have to work through as they try to make compelling arguments? I will explore four problems common to many business books over the next few posts before moving on to discussing some of my more recent reads. Here they are: They are too long. They recycle their main point repeatedly. They are too dry. The examples are too well-known. My next entry will deal with the first one.