While writing The Medici Effect
I got the opportunity to think carefully about just what makes a good business book good. Now, clearly the ideas in the book have to be good otherwise it will not go anywhere. OK but beyond that what are some of the stylistic and structural issues that writers have to work through as they try to make compelling arguments? I will explore four problems common to many business books over the next few posts before moving on to discussing some of my more recent reads. Here they are:
They are too long.
They recycle their main point repeatedly.
They are too dry.
The examples are too well-known.
My next entry will deal with the first one.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.