August 22, 2008
News & Opinion: The Surprise Element of Our Countdown Book Club
Last week we launched the official countdown to Jack and Todd's book, The 100 Best Business Books of All Time. We thought about hiring the New York City New Year's Ball and then decided on a book club, to help you gear up for Jack and Todd's book. As Todd mentioned, it's a six-month book club. And since we launched it last week, a few questions have come up. A few folks asked how the book club worked internationally. Dylan answers that here. And a few folks have asked why we're keeping the five books a secret (the sixth book being Jack and Todd's book). For us, the element of surprise is part of the package. I say this realizing that people are worried about, (a) receiving a book they already have; (b) receiving a book that's not applicable to theirself. While I won't give away the book names, let me try to disperse some of that fog. First, the likelihood of someone owning these titles is quite slim. A hint, Good to Great, a great, common business title, isn't in this club. In choosing the titles, we considered the likelihood of people having had read the book, their applicability and whether they're a good read. And second, on the question of whether the books are worth reading. Their subject lines follow that of Management, Leadership, Communication, Marketing, and Entrepreneurship. I'm sure you'll find a subject (or six) that work for you. Hope that helps in your decision! Any other questions, shoot them my way. Happy to help. Here's the link, if you'd like to join our club.