October 17, 2005
News & Opinion: The Ten Faces of Innovation
In October 24, 2005 issue of BusinessWeek, Bruce Nussbaum reviews Tom Kelley's new book The Ten Faces of Innovation. He starts the review: Like many people these days, I only have time for books during airplane trips. And I measure how long they take to read by mileage. Tom Kelleys The Ten Faces of Innovation is a coast-to-coast, five hour affair. But unlike the mostly unsavory food served on transcontinental flights, this book delivers some tasty morsels to managers hungry to boost their companies level of innovation. It is funny, insightful, and chock-full of surprising examples. If you take it on a flight from Los Angeles, you will have something to use at work by the time you land in New York. The review continues along this vein and ends with You can learn a lot by flying.