February 16, 2006
News & Opinion: The Three Essential Elements
Every promotion of any kind must have three essential elements to have any chance for success.
- You must create Excitement - though visuals and/or sound
- Your promotion must have real news value
- You need a compelling call to action- "Why should I drop everything right now and go buy your product or service!"
And make sure your promotions are crystal clear on Point 3. Make the call to action the HERO of your ad as in--"Call Us Now! You will get right through to an experienced professional ready and able to assist you!"
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.