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April 20, 2007

News & Opinion: This should be obvious.

By: 800-CEO-READ @ 6:20 PM – Filed under: Management & Workplace Culture

Yesterday the WSJ ran a snippet on an article in The MIT Sloan School of Management's business journal. The article explains that often times businesses focus on price and demographics rather than how the customer actually uses the product.
To drive their point home, they quoted Peter Drucker who once said, "the customer rarely buys what the business thinks it sells him."
That message is as timely today as it was 10 years ago. Many companies fall into the tunnel-vision that focuses on how to sell the product. Just ask someone on the street about their mobile phone who bought it because of that snazzy marketing appeal. Or, ask me about mine.