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December 12, 2006

News & Opinion: This year instead of FRUITCAKE!

By: Jack @ 9:02 PM – Filed under: Management & Workplace Culture

If you need a stocking stuffer for your business friend check this out.
Jeffrey Gitomer is a phenomenon. He is the hardest working man in the business of motivation. I have known Jeffrey for well over a decade. In fact, the updated version of The Sales Bible still carries my name on the cover. Weird but true. Jeffrey called and asked if I would give him a plug for the hard cover of the book and I did (and that is why my quote is on the cover).
For the past two years he has been flooding the market with a series of brilliant books on laser focused issues. The Little Red Book of Selling started things, and that book was quickly followed by The Little Red Book of Sales Answers, then The Little Black Book of Connections (read my review here), and now The Little Gold Book of YES! Attitude.
The reason I decided tell you about this library is that I spent some time with the YES book and loved it. So I went back to the other books and found that there is a reason that Jeffrey is the only person, that I know of, who has every had three different books on The Wall Street Journal weekly best seller list during the same week.
Now, what makes his books so special? They are a perfect size. They fit in your hand and feel comfortable. The pages are four color. The takeaways in each book are bite-sized and just perfect to read on an airplanethat is why you have seen these books stacked on the shelves at airport bookstores. Jeffrey's writing is extremely conversational and fun to read. Plus, the books have rounded edges and those cool ribbon page markers. They also lay open without breaking the spine. Whats not to like about that?
These books are the perfect gift for the business person in your life. Honest!