April 6, 2006
News & Opinion: Three Books We Haven't Talked About
The April 2006 issue of Fast Company highlights three books we haven't said a word about. Shame on us and thanks to Lucas Conley.
His big book is Apex Hides the Hurt by Colson Whitehead. It is about a man who is an expert at naming products and is asked to help a town rename itself. Conley says, "In addition to exploring the crisis of identity, Whitehead tackles broader business concerns such as branding and corporate power."
His second book is from Henry Petroski, of The Evolution of Useful Things fame. In Success Through Failure, he examines mistakes and the pushes the idea that failure leads to better things (and products).
Made to Break is Conley's final choice and it an interesting look at American's love to new. Author Giles Slade examines the issue of our throwaway culture from many angles. He says it is a by-product of the continual strive for progress and change.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.