February 18, 2009
News & Opinion: Titles Now in Spanish!
Mate a Sus Vacas Sagradas or Death to All Sacred Cows by David Bernstein, Beau Fraser and Bill Schwab: Written by the owners of advertising agency The Gate Worldwide, this book aims to take the sacred cows of business out to pasture, showing how adages like 'always trust your research', 'success breeds success' and 'the customer is always right', are not only old and tired but may lead a business completely astray.
Planeta Sediento, Recursos Menguantes or Thirsty Planet, Dwindling Resources by Michael T. Klare: Recently, an unprecedented Chinese attempt to acquire the major American energy firm Unocal was blocked by Congress amidst hysterical warnings of a Communist threat. But the political grandstanding missed a larger point: the takeover of a new structure of world power, based not on market forces or on arms and armies but on the possession of vital natural resources.
Mejora esa Actitud or Improving this Attitude by Jerry Minchinton: Each of us, without exception, is born with innate talens and skills that too often are not developed due to be blocked by negative thougths and attitudes. The purpose of this book is to encourage those talents and help open new opportunities and ideas. If you have mental or emotional patterns that stop you from active participation in life, now you know how to change them. To achieve the changes you want, you must look after the seeds of your future care and feeling well.
Happy Reading and/or Referring these Titles!
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.