October 20, 2006

News & Opinion: To the aspiring authors...

By: Dylan Schleicher @ 6:17 PM – Filed under: Publishing Industry

Jonathan Kranz notes that when pitching a book to a publisher, most people highlight:
  • Their topic

  • Their expertise

He suggests adding one more thing (which, I think, holds especially true for business authors):
Highlight your audience.

Do you have a blog with a following? Speaking engagements? Consulting gigs? Places/people that will buy your book?

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.