October 20, 2006

News & Opinion: To the aspiring authors...

By: 800-CEO-READ @ 6:17 PM – Filed under: Publishing Industry

Jonathan Kranz notes that when pitching a book to a publisher, most people highlight:
  • Their topic

  • Their expertise

He suggests adding one more thing (which, I think, holds especially true for business authors):
Highlight your audience.

Do you have a blog with a following? Speaking engagements? Consulting gigs? Places/people that will buy your book?