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July 7, 2004

News & Opinion: TOC - Don't Think Pink

By: Dylan Schleicher @ 7:07 PM – Filed under: Marketing & Sales

I was looking through Don't Think Pink by Lisa Johnson and Andrea Learned. I thought this would be a good book to publish of Table of Contents.
Contents
  1. Brain Training - How Not to Think Pink
  2. Now You See "Her" - The Visible Approach to Marketing to Women
  3. Now You Don't (See "Her") - The Transparent Approach to Marketing to Women
  4. Inside A Women's Mind - The Scientific Underpinnings
  5. Shaping The Generations - Baby Boomers (and Matures) to Gen Yers
  6. Looking Beyond Generations - The Buying Filters of Life Stages and Roles
  7. Cultural Influencers - The Buying Filters of Emerging Majorities
  8. Learning Curves and Life Stages - Relationship-Building Opportunities
  9. The Internet-Savvy Woman - Connecting with Her Online
  10. Online Research - Using E-Marketing to See Women Clearly
  11. Enlisting Women As Your Marketing Partners - An Alliance for Brand Success

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.