January 17, 2007
News & Opinion: Today's Vocabulary Quiz
I am sure you already received your November/December issue of Selling Power. Seth is on the cover (ten times).
We tend to talk about Seth alot and thought we should take a moment to get the new folks caught up. There is a short vocabulary list of Seth-isms from the article. Take a shot at what you think the words mean and then highlight the area next to the word to see the definition.
Interruption Marketing -> Broadcasting messages people don't want to see or hear; message that "interrupt."
Permission Marketing -> Narrowly delivered message that are anticipated, personal, and relevant.
Remarkable -> Anything the consumer believes is worth remarking on.
Megaphone -> When customers choose to promote you by talking to their friends and colleagues.
Edgecraft -> The process of digging deep and being bold to come up with edgy, remarkable ideas
Marketing -> Telling authentic stories that customers want to hear and believe in.
[Hat Tip: Chris Anderson for the answer hiding idea]