January 17, 2007

News & Opinion: Today's Vocabulary Quiz

By: Dylan Schleicher @ 3:00 PM – Filed under: Big Ideas & New Perspectives, Marketing & Sales

I am sure you already received your November/December issue of Selling Power. Seth is on the cover (ten times).

We tend to talk about Seth alot and thought we should take a moment to get the new folks caught up. There is a short vocabulary list of Seth-isms from the article. Take a shot at what you think the words mean and then highlight the area next to the word to see the definition.

Interruption Marketing -> Broadcasting messages people don't want to see or hear; message that "interrupt."

Permission Marketing -> Narrowly delivered message that are anticipated, personal, and relevant.

Remarkable -> Anything the consumer believes is worth remarking on.

Megaphone -> When customers choose to promote you by talking to their friends and colleagues.

Edgecraft -> The process of digging deep and being bold to come up with edgy, remarkable ideas

Marketing -> Telling authentic stories that customers want to hear and believe in.

[Hat Tip: Chris Anderson for the answer hiding idea]

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.