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January 12, 2005

News & Opinion: Tom Peters' 2005 Picks

By: Dylan Schleicher @ 2:45 PM – Filed under: Innovation & Creativity, Personal Development & Human Behavior

With the best of 2004 just past, everyone is laying down their predictions for 2005. On Friday, Tom Peters suggested his book picks for the new year:

Tom also mentioned early that day two books he plans on endorsing. Those two books are BRANDsense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound by Martin Lindstrom and Storytelling: Branding in Practice by Klaus Fog.


About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.