January 12, 2005

News & Opinion: Tom Peters' 2005 Picks

By: 800-CEO-READ @ 2:45 PM – Filed under: Innovation & Creativity, Personal Development & Human Behavior

With the best of 2004 just past, everyone is laying down their predictions for 2005. On Friday, Tom Peters suggested his book picks for the new year:

Tom also mentioned early that day two books he plans on endorsing. Those two books are BRANDsense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound by Martin Lindstrom and Storytelling: Branding in Practice by Klaus Fog.