January 12, 2005
News & Opinion: Tom Peters' 2005 Picks
With the best of 2004 just past, everyone is laying down their predictions for 2005. On Friday, Tom Peters suggested his book picks for the new year:
- The Art of Business: Make All Your Work a Work of Art by Stan Davis and David McIntosh
- Rules of the Red Rubber Ball, by Kevin Carroll
- The Virtuoso: Face to Face With 40 Extraordinary Talents, by Ken Carbone with photos by Howard Schatz
- Crossing the Unknown Sea: Work as a Pilgrimage of Identity, by David Whyte
Tom also mentioned early that day two books he plans on endorsing. Those two books are BRANDsense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound by Martin Lindstrom and Storytelling: Branding in Practice by Klaus Fog.