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October 16, 2008

News & Opinion: Tribes Released!

By: Dylan Schleicher @ 5:00 PM – Filed under: Leadership & Strategy

What many (including Todd) are calling Seth's best book since Purple Cow, and some are even calling his best book ever, goes on sale today. Entitled Tribes: We Need You to Lead Us, it describes the new paradigm of marketing as (and) leadership. Seth wrote of the book on his blog today:

... I started to write a leadership book but discovered that I was actually writing a marketing book. (Either that, or I started to write a marketing book and ended up writing about leadership, I can't remember). Either way, what I discovered in writing it is this: The next frontier of marketing is in leading groups of people who are working together to get somewhere. As someone who was buying millions of dollars of magazine ads just 24 years ago, this is a lot of change to swallow. And it's also the biggest opportunity for good/meaning/success that I can imagine. More details are here. Things have changed, far more dramatically than most people realize. Not just what marketers buy, but what the media does all day, and what marketers build, and what we get paid to do and what and where we pay attention...

Seth published a great manifesto about tribes in the 50th issue of ChangeThis, which you can find here, and has authored many other fine manifestos in the past. He was recently interviewed by Hugh MacLeod at GapingVoid as well. You can find that interview here. And finally, this is the last chance for you to get FREE tickets to Seth's Big Tribes Event in New York City on October 22nd. You can get them buy purchasing either a 3 Pack or 10 Pack of Tribes from our website. You're going to want to buy the book anyway, so if you're near the city, why not buy a copy for a friend, expand the tribe, and meet the man leading it.

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.