May 11, 2004

News & Opinion: Tupperware...Really Tupperware

By: Jack @ 5:27 PM – Filed under: Big Ideas & New Perspectives, Marketing & Sales

Last night PBS's American Experience had a show about Tupperware and Brownie Wise.
Brownie Wise was an amazing women. She created the home selling formula, she was the first woman to be on the cover of BusinessWeek. I was really surprised at what a self taught marketing whiz this woman was. Talk about getting the shaft. She built the business to a projected $100 million in 1958 and she was fired and given a $35k settlement. Check your local listing to see when it will be rerun.