May 21, 2004
News & Opinion: Two Books on My Desk
Being involved with 800-CEO-READ now, I get a lot of business books to look at. And I love business books, so this is wonderful. I do run into a bit of trouble though. The first is the number of business books I get. I got 10 books this week. It is impossible for me to more than browse through them. I probably end up spending some time with one or two of them. The other problem is my interests. I am naturally drawn to certain kinds of books. To partially solve that problem, we are bringing in other reviewers like John, Evelyn, Cathy, Rich, and Diego. There are two books on my desk that are victims of both of these problems. I am not going to have time to get to them and they are about economics. The first is Deflation: What Happens When Price Fall by Chris Farrell. Its very topical based on what was going on in the world economy. The second is Rational Exuberance: Silencing the Enemies of Growth by Michael Mandel. Mandel makes the argument that economists are "the biggest enemies of innovative transformative growth." Both seems to have important mesages. So, I am looking for help. I need someone who has time to read these two and are interested and informed in the area of economics. Write me at todd at 800ceoread dot com and I will send you these two books to get your reviews.